Top 4 reasons why you should update your logo:

1) Logo Evolution

As your company grows and enters new markets, it might be time to revitalize your logo.



2) Business Acquisition

When two companies merge or are under new management, sometimes a fresh logo is needed to represent the new direction the company is moving to while maintaining the loyalty of current customers.


3) Poorly Designed Logo

Usually small businesses fall into this category due to budget constraints and not realizing the importance of a well-designed logo from the start.


4) Name Change

It’s a given you need a new logo if your name has changed. Maybe your old name was mispronounced or misunderstood as you expanded into international markets or the meaning of the name has changed over the years – which doesn’t reflect your business at all.

Do you fall into any of these categories? If so, you should start thinking about what direction you want to take your image.

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